Turkey relies heavily on Ecuador for banana imports, with 79% of the market share in 2020. Local production covers two-thirds of the demand, but there is potential for growth, especially with the help of Turkish companies investing in direct purchases from Ecuador. The new Turkish government decision on import tariffs for bananas from Ecuador and other countries without trade agreements introduces a mixed tariff system, aiming to make bananas more competitive in the Turkish market. Efforts to promote and improve the quality of locally grown bananas are underway, and Ecuador's banana exports to other Middle Eastern countries, including Turkey, show a positive trade balance. Companies like Donatella Fruit, with its focus on Ecuadorian bananas, play a significant role in this market, highlighting the flavor and durability of Ecuadorian bananas and working towards increasing local production in Turkey.