The article highlights the ongoing challenge faced by farmers in Ha Tinh, Vietnam, due to a significant drop in live cattle prices, which has reached its lowest level in five years. This decrease has been accompanied by a paradoxical situation where the finished beef prices in local markets remain high, causing financial losses for farmers and raising concerns about the sustainability of their income. Despite the challenges, local authorities and experts suggest solutions to mitigate losses and encourage sustainable farming practices. The article emphasizes the need for market reorganization and the adoption of measures to reduce costs and ensure a fair price for both farmers and consumers.