In France, food inflation is expected to significantly decrease from nearly 16% at the beginning of 2023 to around 1.5% by June 2024, according to INSEE. Dominique Schelcher, CEO of Système U, shared insights on BFMTV and RMC about upcoming price reductions in supermarkets, particularly for paper-based products, wheat products like pasta, and cleaning supplies, due to the cessation of mega-promotions and legislative changes. Despite these anticipated price drops, the overall situation in supermarkets is mixed, with about a quarter of products seeing price reductions while the rest experience slight increases, attributed in part to actions by multinational companies. The cost of chocolates remains high, exacerbated by a surge in cocoa prices, especially relevant with Easter on the horizon. Schelcher also highlighted a consumer trend towards private label brands as a cost-saving strategy and stressed the importance of supporting agricultural producers and ensuring product origin transparency amid the ongoing agricultural crisis.