The blueberry season has started in Poland and Ukraine, while it has ended in Georgia. Despite initial pessimistic forecasts, the blueberry harvest is expected to be high and of good quality in the region. However, prices for blueberries have plummeted in Ukraine, causing concerns for producers and raising questions about their ability to survive and continue developing at such low prices. Poland remains the leading producer and exporter of blueberries in the analyzed countries, but they are also facing challenges such as decreased yields and the need to lower prices to increase exports.