The article highlights a decrease in the industrial production index of the beverage industry in May 2021 by 0.5% compared to April, despite an 11.7% increase in beer production in the first five months of 2021 compared to the same period in 2020. This increase is attributed to a significant decrease in production in the first five months of 2020 due to the Covid-19 epidemic and Decree 100. The consumption of beverage products, especially alcoholic beverages, saw a decrease in 2020 compared to the previous years. The article emphasizes the need for beverage production and trading enterprises to develop strategies to adapt to the new situation, including converting from alcoholic to non-alcoholic beverages to meet consumer needs.