Russia: The demand for plant-based drinks in March increased by 25%

Published 2021년 4월 12일

Tridge summary

There has been a 25% increase in the purchase of plant-based milk in Russia in March compared to February, according to the igooods food delivery service. The most popular types are coconut, oat, and almond milk. The top brands purchased are Nemoloko, Alpro, and Aroy, accounting for over 76% of purchases. The consumption of plant milk is highest in St. Petersburg and Moscow, with a preference for oat milk in the latter and coconut milk in the former. The demand for herbal milk alternatives, while more expensive, has led to a significant increase in orders. Euromonitor International values the plant milk market in Russia at 2.77 billion rubles and estimates it to grow to 4.03 billion rubles in 2021.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

In March, Russians bought 25% more packs of plant-based milk than in February, according to a study by the igooods food delivery service. The top 3 most popular types include coconut (37% of the total), oat (36%) and almond (11%) milk. Vegetable milk in March was found in every 22 orders, in February - in every 27 orders. The most popular brands among buyers are Nemoloko, Alpro and Aroy. They account for more than 76% of purchases. More than half of all orders of vegetable milk in March 2021 fell on St. Petersburg, Moscow - in second place with a share of 33%. In St. Petersburg, vegetable milk was bought 1.5 times more often than in Moscow. Surgut, Tver and Novosibirsk round out the top 5 cities in terms of vegetable milk consumption. Taste preferences in the two capitals differ. In St. Petersburg they prefer oat milk, and in Moscow - coconut milk. Also in the orders of the Russians there are drinks for vegetarians - vefers - with raspberries and mangoes. Drinks from hazelnuts, ...

Source: Oilworld