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China: The development of Ningxia's agricultural brand clusters explores a new path to going abroad

China
Published May 11, 2021

Tridge summary

“It’s said that Ningxia’s wine is delicious and lamb is delicious. Today, I was finally able to feast on my mouth.” In the past few days, the Department of Agriculture and Rural Affairs of the Ningxia Hui Autonomous Region has organized more than 40 companies to come to Shanghai to participate in the fifth Chinese brand day, focusing on exhibitions and sales. Ningxia wolfberry, Helan mountain wine, Ningxia milk, Yanchitan sheep, Liupanshan beef and more than 200 categories of high-quality products in Ningxia, the rich taste of food made Shenzhen merchant Zhu Ning admired again and again. Group participation is not for Ningxia. What’s new, Ningxia’s wine, wolfberry, and mutton have already gone abroad, and they have held special promotion meetings in the United States, Canada, Sweden and other countries, and even appeared at the 2018 United Nations Chinese Food Festival, the 2016 G20 Hangzhou Summit, and the 2017 BRICS Summit in Xiamen. The dining table for large-scale events such as the Qingdao Summit of the Shanghai Cooperation Organization has become an indispensable element in Chinese food and wine. Ningxia is small in area and seems "insignificant", but it never lacks special agricultural products. Benefit from the Yellow River water Ningxia, located in the arid area of the northwest, has become a "sheltered south of the Yangtze River". It is rich in products. Special agricultural products such as wolfberry, tan sheep, licorice, selenium melon, potatoes, grapes, etc. are well-known throughout the country. Also because of its small geographic area, Ningxia The official is committed to the development of agricultural brand clusters. With the continuous increase in the number of various online brand stores and offline famous and high-quality specialty stores, the development of characteristic agricultural clusters in Ningxia has been accelerating. Not long ago, Ningxia opened the first provincial-level agricultural products in the west. "Cloud Fair", the group of goji berry, tan sheep and selenium sand melon made their appearances and attracted many attentions.

Original content

“It’s said that Ningxia’s wine is delicious and lamb is delicious. Today, I was finally able to feast on my mouth.” In the past few days, the Department of Agriculture and Rural Affairs of the Ningxia Hui Autonomous Region has organized more than 40 companies to come to Shanghai to participate in the fifth Chinese brand day, focusing on exhibition Ningxia wolfberry, Helan mountain wine, Ningxia milk, Yanchitan sheep, Liupanshan beef and more than 200 categories of high-quality Ningxia products. The rich taste of delicious food made Shenzhen merchant Zhu Ning admire again and again. Group participation is not new to Ningxia. Ningxia’s wines, goji berries, and mutton have already gone abroad, holding special promotion conferences in the United States, Canada, Sweden and other countries, and even appeared at the 2018 United Nations Chinese Food Festival, the 2016 G20 Hangzhou Summit, The dining tables for large-scale events such as the 2017 BRICS Summit in Xiamen and the Shanghai ...
Source: Chinaeconomy
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