Pitaya cultivation in Andalusia, especially in Huelva, is experiencing significant growth, with production expected to increase fivefold this year due to its health benefits and profitability. Pitaya Spain, a cooperative society dedicated to the fruit, reports that it is becoming more popular among Spanish consumers and expects substantial production this campaign, despite the increased production costs. The fruit is rich in vitamin C and comes in yellow and red varieties, and it is important to note the ripeness and weight when selecting. The price of a kilo of pitaya is currently between 6.5 euros and 8 euros, but it may decrease as the season progresses and production increases.