The article highlights the economic benefits of the Mexico-US avocado trade agreement, as detailed in the Mexican Avocado Institute's 2023-2024 Economic Report. The report underscores the significant growth in the avocado industry, with US economic output from avocado imports growing by 340% over the past decade, reaching $3.52 billion in the last fiscal year. The industry creates jobs and generates economic growth in the US, particularly in California and Texas, and also benefits Mexican growers in the Michoacán region. The avocado industry's growth is expected to continue, with efforts to promote consumption and improve quality, and the potential for increased demand driven by healthier diet trends.