The European Commission launches the "Buy European Food" campaign in 2026.

To strengthen the position of agricultural producers and ensure regular supplies of quality European food for consumers, next year the European Commission will organize a new "Buy European Food" campaign in all EU member states. This is stated in the 2026 work program announced yesterday by the European Commission. Active work will also be done on the rules for unfair trading practices in the food chain, which will be updated. To this end, greater transparency will be pursued so that violations are announced in a timely manner and consumers are not misled. In this regard, support for cooperation and capacity building will be provided, ensuring legal certainty for businesses. The goal is to support agricultural producers who should not be forced to systematically sell their products below production costs, the document states. The European Commission will strengthen economic diplomacy in the food industry and work more actively to create partnership agreements and to better align ...