The Strawberry Contact Group, consisting of producers from Spain, France, Italy, and Portugal, is advocating for European Union intervention to maintain their competitiveness in the face of rising production costs, climatic challenges, and phytosanitary regulations. They argue that these factors create imbalances in the market and are calling for equal access to European markets and alternative measures to comply with new phytosanitary regulations. The group is also inviting Greece to join and is grappling with decreases in exports due to climatic issues and strong Greek competition.