The exemplary case of a district in Peru of extreme poverty that exported oregano to the United States and Europe

Mayor of the district of Salas, in Lambayeque, explained that he was based on three strategic lines to specify oregano exports. After the first shipment of organic oregano from Salas, from one of the districts considered extremely poor in the Lambayeque region, to the United States, the district mayor Antony Mesones Flores explained the model that led to making these exports a reality. The mayor explained that it was based on three strategic lines: the first, the creation of a municipal agrarian office with a specialized team of professionals; the second, a public-private alliance, which led to a change in the productive and commercial structure; and, the third, the involvement of state agencies. “We are committed to the North American and German markets. However, a month ago we spoke with buyers from Saudi Arabia interested in acquiring oregano, ”he told La República. He highlighted the quality of the leaf, the color, the smell and the texture. Producers So far, he said that ...