The Fangzheng Rice National Geographical Indication Demonstration Zone successfully passed the on-site acceptance.

Brand Value Significantly Enhanced Since the approval of its construction in 2021, Fangzheng Rice has adhered to the development philosophy of "protecting local land and water, cultivating local brands, and benefiting local people." Through improving the protection system, strengthening quality management, and brand promotion, the brand value assessment has reached 13.808 billion yuan, an increase of 16.39% compared to 2020, and it has ranked sixth in the "Top 100 World Rice Geographical Indication (County) Brand List." System Construction to Protect the Brand Fangzheng County has built a working mechanism led by the government, with coordinated efforts from departments, enterprises as the main body, and social participation. A total of 604 million yuan has been invested to promote three major infrastructure projects: · Ecological Protection: 746,000 acres of high-standard farmland have been designated as core ecological areas, with 232,500 acres of black soil protected, urban and ...