The fishing sector turns to the metaverse in a campaign in defense of the Spanish fleet

Published 2023년 6월 21일

Tridge summary

Spanish fishing producers group, Pesca España, has launched a new campaign titled Metapesca.org to defend the value and challenges of the Spanish fishing fleet. The campaign uses the metaverse and a parallel reality to highlight the potential negative impacts on the sector and citizens if fishing continues to be a part of environmental issues. The campaign aims to debunk misconceptions about the industry and its commitment to environmental protection and sustainability, as it represents 20% of the EU's fishing production.
Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The organizations of fishing producers grouped in Pesca España have presented a new campaign on Tuesday to vindicate the value and difficult situation of the Spanish fleet, resorting to the metaverse and a parallel reality in which it would stop fishing. The Metapesca.org campaign, presented in Baiona (Pontevedra) at the Sea Products Congress of the association of consumer goods companies Aecoc, shows in a satirical tone a virtual world that the activity of the Spanish fleet could reach if they are not applied measures to ensure its continuity. Pesca España wants to draw attention to the consequences that it could have, both for the sector and for citizens, if fishing continues to be placed "at the center of the environmental problems suffered by the seas and oceans", as reported in a release. "The Spanish fishing sector represents 20% of the production of the European Union, works with the highest standards and is committed to the protection of the seas and its biodiversity, but ...
Source: PEefeagro

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