The Food and Drug Administration of Taiwan is revising the regulations on the product name and labeling of fresh milk, extended shelf life milk, flavored milk beverages, and milk powder, with a draft that allows products with a shelf life of more than 30 days to be labeled as 'extended shelf life fresh milk' or 'long-lasting fresh milk.' This move has sparked controversy among dairy farmers, scholars, and the dairy industry, who argue that it confuses the definition of fresh milk and undermines local products. Critics maintain that extended shelf life milk should not be labeled as fresh milk, as it goes against international standards and creates discrepancies in consumer understanding. The revised regulations are under public comment and are expected to be enforced on July 1, 2025, amidst ongoing discussions and debates regarding their potential impact on the dairy industry and consumer trust.