The "Honey of Minefields" Project Receives Ukraine's First-Ever Cannes Lions Gold

A joint project by the agro-industrial company Kernel and the creative agency Saatchi & Saatchi Ukraine, "Honey of Minefield," received the first gold Cannes Lion in Ukraine's history — one of the world's largest and most prestigious creativity festivals. The project was created with the support of the Ministry of Foreign Affairs of Ukraine. The victory was won in the Sustainable Development Goals: Decent Work And Economic Growth category. At Cannes-2025, "Honey of Minefield" also won bronze in the Creative Commerce: Corporate Purpose & Social Responsibility nomination and made it to the shortlist of the unique Titanium category. "The Ukrainian context is always unique. Our public diplomacy once again proves that it can acquire completely new meanings and formats for a great purpose. The 'Honey of Minefield' project is one of those examples where creative power becomes a driver of an important social mission. This golden Cannes award, the highest in the international industry and ...