The importance of branding and communication for Moroccan producers

Promoting Moroccan products: a strategic imperative Although several organizations are on the front line to protect Moroccan agriculture, there remains a lever that is still little exploited today, particularly by Moroccan producers: improving the brand image and communication on the work carried out upstream. . In reality, yes, Moroccan producers produce to standards, and yes, Moroccan producers are sensitive to the logic of preserving natural resources, but they do not talk about it enough. Lighting. Moroccan agricultural products have excellent quality and respect international standards, but this reality is sometimes unknown to European consumers who, on the contrary, are manipulated by local media. The latest survey carried out in Spain by El Diario demonstrates the extent to which in-depth work must be carried out in order to fight against this war of digital disinformation. Strawberries, tomatoes and other products from Moroccan agriculture sometimes suffer from poor ...