Global: The IOC director believes that the price of olive oil should be more stable

Olive oil should have a more stable price, says the new executive director of the International Olive Council (IOC), the Spanish Jaime Lillo, who faces climate change and the recovery of consumption as challenges. “We should aspire to have a more stable value” after the “disproportionate fluctuation in prices” to which olive oil has been subjected, especially extra virgin oil, says Lillo in an interview with Efeagro after assuming his new position last 1 from January. He affirms that the world of olive oil is going through a “complex, but exciting” moment, with a consumption path “like we have not seen before”, which is moving from traditional European and Mediterranean countries such as Spain and Italy to others with great potential, such as the United States, Japan, Brazil, China and Canada. He highlights that in other countries demand has not decreased due to the increase in prices because consumer habits are different from those in Spain, where it is an everyday product that ...