The Jeonnam Rural Technology Institute (Director Kim Haeng-ran) announced that on the 4th, in collaboration with Honam Fresh Produce Co., Ltd. and the Gwangju Western Agricultural and Marine Products Wholesale Market Management Office, a fixed-price and veterinary transaction demonstration sale was held at the Gwangju Western Wholesale Market to expand the sales channels for Gold Kiwi 'Haegum'. This demonstration sale was carried out in accordance with the joint business agreement concluded in 2022, aiming to increase the recognition of 'Haegum' and diversify its distribution network. Reflecting the opinions raised during the farmer-wholesaler meeting held prior to the event, this initiative was designed to recognize the product value of 'Haegum' produced by agricultural entities and to ensure a stable supply within the wholesale market and uniform management of the products.