The "41st Jeollanam-do Premium Hanwoo Competition," which highlights the excellence of Jeonnam Hanwoo quality, was recently held at the Suncheon-Gwangyang Livestock Market. With 113 Hanwoo cattle entries from 22 cities and counties in the province, the event saw the Nonghyup Feed Jeonnam Branch (Branch Manager Park Rae-hyuk) firmly establish itself as a key collaborative institution in the areas of improvement and livestock management. Over the past year, the Nonghyup Feed Jeonnam Branch has been working closely with local farmers to strengthen the foundation for producing high-quality meat through systematic livestock management guidance. Services provided directly on-site, such as adjusting nutritional balance, customized feed programs for different growth stages, and consulting for improving forage quality, have been well-received by the farmers.