The article highlights the start of the pumpkin harvest season in Aydın, a city famous for its uniquely flavored and textured pumpkins, which are used to make the geographically indicated Aydın Pumpkin Dessert. Producer Arif Barut explains the tradition of using ancestral seeds and the specific characteristics of the Aydın pumpkin that make it ideal for the dessert. His company, Kabakçızade, processes and distributes the dessert nationwide, with plans to increase production. The article emphasizes the difference in taste and texture between the Aydın pumpkin and other varieties, noting that only the Aydın variety can be used to make the dessert due to its fibrous structure.