Australia: The latest insights from the Nordic wine markets

Published 2024년 9월 3일

Tridge summary

The article provides an overview of the Nordic markets' contribution to Australian wine exports, which makes up 5% of the total volume exported in the year to June 2024. It highlights the trends and predictions for wine consumption in the Nordic markets, including the stabilization or slight growth in wine consumption in Sweden and Norway, while Denmark and Finland are expected to remain flat. The report also discusses the shift towards sustainable packaging and the impact of the pandemic on wine sales in Norway. Additionally, it touches on the regulatory changes in Finland, which could influence consumption patterns. The article underscores the diversity in wine consumption across the Nordic markets, with differences in trends and factors influencing wine sales in each country.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

Together, the Nordic markets of Denmark, Finland, Norway, and Sweden represent 30 million litres of Australian wine exports – about 5 per cent of the volume exported in the 12 months to June 2024. As wine markets around the world adjust to consumer trends and spending, the Nordic markets are not immune and this Market Bulletin will highlight some of these latest trends. On 17 and 19 September 2024, Wine Australia and New Zealand Winegrowers will be hosting trade and consumer tastings in Stockholm and Copenhagen to showcase the quality and diversity of Australian and New Zealand wine to these important markets. More details about the tastings and event programs in Stockholm and Copenhagen Stability amongst decline According to IWSR, the Nordic markets represent 7 per cent of the value of wine sold in Europe. The North West European markets, while much bigger consumers of wine, have been declining in consumption over the past five years. This decline is predicted to continue through ...

Source: WineAustralia