The article introduces the 'Grow, sturgeon!' project, a initiative that allows citizens to contribute to the stocking of water bodies by choosing the number of sturgeon fry they want to support and making a payment online. Since its inception in 2023, the project has seen participation from over a thousand people and 9 organizations, leading to the cultivation of nearly 10,000 sturgeon fry. Since 2017, the project has successfully released over 32 million fry into their natural habitats.