With concentrated consumption, low penetration, and the advancement of the premium segment, the sector is undergoing a transition and opening new opportunities.
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The Brazilian wine market is beginning to regain momentum after the adjustment observed in the post-pandemic period. With around R$ 21 billion moved annually and an estimated volume of 54 million cases of 9 liters, the sector continues to expand — albeit at a more moderate pace and with structural changes in the consumption profile.“During the pandemic there was a significant growth, but subsequently, economic factors impacted consumption and required an adjustment of inventories. Now we see a gradual resumption of supply,” explained Felipe Galtaroça, CEO of IDEAL.BI.The market's prospects were discussed at the event “French Wines: Trends and Opportunities,” promoted by Business France and Vinexposium, which brought together experts and representatives of the sector. The meeting also served as a preview of the topics that will be highlighted at Vinexpo Americas, in April, in Miami.Despite the evolution, Brazil is still far from being a mature market. Per capita consumption is ...