The market for wines in Brazil is growing, but it still only explores part of the potential.

게시됨 2026년 4월 13일

Tridge 요약

With concentrated consumption, low penetration, and the advancement of the premium segment, the sector is undergoing a transition and opening new opportunities.

원본 콘텐츠

The Brazilian wine market is beginning to regain momentum after the adjustment observed in the post-pandemic period. With around R$ 21 billion moved annually and an estimated volume of 54 million cases of 9 liters, the sector continues to expand — albeit at a more moderate pace and with structural changes in the consumption profile.“During the pandemic there was a significant growth, but subsequently, economic factors impacted consumption and required an adjustment of inventories. Now we see a gradual resumption of supply,” explained Felipe Galtaroça, CEO of IDEAL.BI.The market's prospects were discussed at the event “French Wines: Trends and Opportunities,” promoted by Business France and Vinexposium, which brought together experts and representatives of the sector. The meeting also served as a preview of the topics that will be highlighted at Vinexpo Americas, in April, in Miami.Despite the evolution, Brazil is still far from being a mature market. Per capita consumption is ...
출처: r7.news

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