"The matcha craze continues"... Boseong Tea Festival held from May 1 to 5

Published Feb 13, 2026

Tridge summary

(Boseong=Yonhap News) Reporter Yeo Un-chang = The 49th Boseong Tea Festival will be held from May 1 to May 5 at the Korean Tea Culture Park in Boseong County, Jeollanam-do. According to Boseong County on the 13th, this year's festival will be held under the theme "Boseong Tea! Embrace youth! Embrace the world!" by the festival promotion committee. While the festival has so far highlighted "Boseong tea" comprehensively, this year it will focus on "matcha," which is currently causing a global craze, at the forefront of the festival. As matcha spreads as a health, gourmet, and cultural trend, related demand is also increasing rapidly, so programs are being prepared considering multinational visitors. The festival's representative events include the Afternoon Tea Garden (Grand Tea Party), Tea Olympics, Green Concert, and Boseong Tea Master Cup, and new programs that can showcase the identity of the Boseong Tea Festival will also be added. Programs utilizing Boseong's symbol, the tea garden, are planned, and a balanced composition of experience, exhibition, performance, and healing programs is intended. A county official said, "Since this is the first festival reflecting the global matcha trend, we will thoroughly prepare so that visitors can create special memories that can only be experienced in Boseong." betty@yna.co.kr

Original content

(Boseong=Yonhap News) Reporter Yeo Un-chang = The 49th Boseong Tea Festival will be held from May 1 to May 5 at the Korea Tea Culture Park in Boseong County, South Jeolla Province. According to Boseong County on the 13th, this year's festival, organized by the festival promotion committee, is held under the theme "Boseong Tea! Embracing Youth! Embracing the World!" While the festival has so far highlighted "Boseong Tea" in a comprehensive manner, this year it will focus on "matcha," which is currently causing a global craze. As matcha spreads as a health, gourmet, and cultural trend and related demand surges, programs considering multinational visitors will be organized in line with this trend. The festival's representative events include the Afternoon Tea Garden (Grand Tea Party), Tea Olympics, Green Concert, and Boseong Tea Master Cup, along with new programs that can showcase the unique identity of the Boseong Tea Festival. Programs utilizing Boseong's symbol, the tea garden, ...
Source: Yna

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