The Matsusaka Beef Festival in Japan, this year's queen is 'Kazumi'... the highest price ever at 494,300,000 won.

The Hanwoo industry, like Japan, is undergoing a restructuring trend focused on high-end beef. It is necessary to enhance consumer trust in high-end beef through branding. At the Matsusaka Beef Festival, a high-end beef brand festival in Japan, a cow was auctioned for 494,300,000 won, setting a new record high price. At the "Matsusaka Beef Festival" held in Matsusaka City, Mie Prefecture, Japan, on the 23rd, the cow "Kazumi," selected as the "Queen," was auctioned for 52,590,000 yen (approximately 494,300,000 won), drawing attention. Kazumi, with the entry number 42, was born on December 25, 2021, and recorded a carcass weight of 691 kg. Unlike the National Hanwoo Ability Evaluation Competition, which evaluates quality through slaughter, the Matsusaka Beef Festival determines award-winning cattle through a linear evaluation of live cattle, and the auction is conducted per head rather than per kilogram. The auction price of 52,590,000 yen for the award-winning cow at this festival ...