A project to plant cacti resistant to the cochineal insect was launched by Mohamed Seddiqi, the Minister of Agriculture, in the village fraita community. The project, costing 19.3 million dirhams, aims to diversify income, integrate plant and animal chains, and develop youth entrepreneurship. It will benefit 600 farmers and is part of the 'Green Generation' strategy. The strategy also includes a modern egg production unit with an annual production capacity of 324 million eggs, saving over 175,000 working days annually. There has also been a increase in egg and white meat production in the Marrakesh-Safi region.