In Italy, the month of Kissabel the red-fleshed apple starts

Published 2022년 11월 3일

Tridge summary

The Italian commercial season for the red-fleshed Kissabel apple has commenced, with the crop reporting excellent quality and slightly larger sizes compared to the previous year. This unique apple variety, developed naturally through the Ifored program, is generating significant interest and demand due to its colorful flesh ranging from pink to intense red. The demand currently surpasses the market supply, with plans to increase quantities and marketing periods in the 2023-24 season, following the positive harvest results in various Northern Hemisphere countries, including the UK, US, and Germany. The Kissabel apple is being introduced in new markets, such as the US, and is being used in recipe competitions, showcasing its distinctive color and great taste.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

The Italian commercial season of Kissabel has just started, the red-fleshed apple that is increasingly attracting the interest and curiosity of consumers. Kissabel is the brand that identifies the different apple varieties with colored flesh, from pink to intense red, developed using exclusively natural breeding techniques thanks to the Ifored program, an international partnership that involves 14 of the largest production and marketing companies in the world . The NovaMela Consortium, which brings together the Italian producers Melinda, Vip, Rivoira, La Trentina and Vog, reports an excellent quality crop, with slightly larger sizes than the previous year. “The Italian harvest was good and in line with forecasts - explains Fabio Zanesco, spokesperson for Novamela-. The actual trading window based on availability will be for approximately one month. At the moment the demand far exceeds the market offer thanks also to the very strong curiosity ". The quantities and the marketing ...

Source: Fresh Point Magazine