Today, the world of beverages is experiencing a craze for No&Low, the acronyms used to designate those that are alcohol-free or low in alcohol. But 10 years ago, talking about it was almost heresy. Lucas Groglio (37) was one of the first to begin evangelizing in Argentina about how one can drink, for example, a good cocktail and have its alcohol content be zero. That work of over a decade has been rewarded: Groglio is the only Latin American to reach the final of a new category that will award the Emerging Talent in Alcohol-Free and Low-Alcohol Beverages at the renowned International Wine & Spirit Competition (IWSC), a competition that distinguishes the best wines and spirits in the world and also different actors in this industry. Lucas made it to the final with a British and a Canadian. He admits that making a name for himself from this part of the world is more difficult than for those who are in mainstream countries, but he is proud to have reached this shortlist, regardless ...