Ukraine is set to reach a record high in potato starch exports in the 2020/21 season, with a significant increase in the first five months of the season compared to the previous marketing year. The country's trade balance may see positive figures for the first time in at least five years, with a decrease in imports and a dominance of China as the sales market, accounting for 95% of exports. However, Ukrainian producers face challenges in their own market due to dumping imports from Belarus, leading to losses in domestic sales. The quality of Ukrainian starch is crucial for its success in the Chinese market, and promotional strategies, including social media, are being used to market Ukrainian products. Despite the success in China, the future of Ukrainian potato starch exports beyond China looks uncertain due to competition from countries that subsidize starch production.