Experts consider the gradual increase in prices on world markets to be a normal phenomenon for the economy. This process reinforces the increase in the cost of the apple, because its storage becomes more and more expensive. Price of an apple has increased for fruits of technical quality, says head of USPA Fruit company. Price increases mostly only for products for the fresh market, in particular, for export apples, says Volodymyr Gurzhii. When there is a high demand for export varieties of apples, the remaining varieties also increase in price, he adds.