In Vietnam, the off-season price of pitaya fruit has surged in April, with the cost of top-tier fruit climbing to over 40,000 VND/kg (11.4 RMB/kg). This price hike, coupled with a profit margin of 20,000 VND per kilogram for farmers, is due to a decrease in production caused by drought and water scarcity across key growing regions. Despite these challenges, demand remains high, leading to a threefold increase in domestic sales prices. However, the area dedicated to dragon fruit cultivation in Vietnam has seen a reduction, partly due to a significant drop in prices in the previous year, which has also contributed to the current supply shortage. This situation coincides with a decrease in dragon fruit imports to China, the primary market for Vietnamese produce, as Chinese farmers have been expanding their own dragon fruit plantations, resulting in lower import levels from Vietnam.