The extra virgin olive oil market in Spain is experiencing a complex situation with a significant 13% price drop at the source, yet only a 2.5% decrease in supermarkets, indicating high retail margins. While supermarket prices have slightly decreased from €12.50 to €12.18 per litre, source prices fell more sharply from €7.41 to €6.45 per litre. Virgin olive oil also saw a price reduction at the source. FACUA-Consumidores en Acción has urged an investigation into potential pricing irregularities by distribution chains. White label brands have adjusted prices, with most major chains reducing them to €8.20 per litre, except Hipercor. Despite these reductions, prices remain high historically, and future VAT changes could further influence prices. Farmers are struggling with high production costs and intermediary dynamics that affect their profits.