The article reports on the significant growth in the cultivation of red fruits in Portugal, with the production area expanding by five times to nearly 5,000 hectares this campaign. This expansion is part of a broader trend across Spain, France, Italy, and Portugal, with positive results from the previous campaign and a surge in varietal diversification, particularly for early varieties. However, the sector faces challenges such as increasing costs, exacerbated by the Ukraine conflict, and competition from other European countries. These issues will be convened to the Joint Committee's attention, alongside the need for EU authorization for certain phytosanitary products to combat crop pests.