The Rueco family has no agricultural roots, but they developed a business in one of the country's emblematic industries: meat sales. Alan's parents, who share the story with Bichos de Campo, built a company from scratch that processes, sells half carcasses, and vacuum-sealed cuts with Angus breed certification. Now, as if that weren't enough, they are aiming at exports. The company is called Los Pinos Ham and has a curious start that speaks to the family's unity. "One day we were at home, there's a pine tree in the yard that we saw grow from day zero, and my mom thought it was a good symbol of the family's story, which was also built from scratch, and she added the word Ham, which is a meditation mantra," Alan said. His parents are hardworking people who found their way. They met while working as supermarket employees. Later they had a hardware store and other businesses until a relative opened the doors to the meat business. They fully took advantage of the opportunity. That ...