The shortage of frozen cherries and currants in the EU has revived the demand for cherries, chokeberries, and even elderberries

EastFruit analysts continue to review the frozen berry and fruit markets in the region. Yesterday we talked about the situation on the market for frozen raspberries - the most important berry for Eastern Europe. And in this segment there remains a deficit, and there is also the possibility of its strengthening. In this review we will talk about cherries, currants, apricots, blackberries, chokeberries and elderberries. Yulia Timoshenko, head of the Tiferet frozen fruit production project (Moldova), draws attention to an unusual trend - the search for very unexpected alternatives to replace more traditional fruits and berries in the fruit and vegetable frozen segment. Of course, not every product can be substituted, but participants in the frozen fruit market should remember that if the price of a particular category is too high relative to another, demand for it falls because it is replaced in the recipes with alternative products. The example is described in detail in the material ...