Rafael Soriano Ortiz, president of the International Cocoa Organization (ICCO), has identified poverty eradication and income increase for producers as solutions to major cocoa sector problems like deforestation and child labor. Despite a production deficit causing a rise in cocoa prices, producers are not benefiting due to poor working conditions. Soriano aims to adopt a new five-year Strategic Action Plan focusing on cocoa value chain sustainability and small producers' income. The article also highlights Ecuador, the world's third-largest cocoa producer, which could boost its production through intensification and high-yield varieties, rather than plantation expansion.