The Spanish potato industry is witnessing a revival with improved prices, increased demand, especially for its quality in Europe, and shifting consumer preferences. Despite the industry's growth, water availability for irrigation in some regions could lead to a reduction in potato cultivation areas. This growth is marked by acquisitions, expansions, and international collaborations, with potential challenges posed by the new Common Agricultural Policy (CAP) for farmers, especially those in areas without internet access due to the need for digital records.