Since February 2024, the United States has imposed a 25% tariff on Chinese tilapia imports, leading to a decline in consumption and market share. This has been compounded by the increase in prices due to raw material costs and export tariffs, and the shift towards Vietnamese basa fish and other substitutes. In response, China is implementing new regulations to standardize and sustain its tilapia export industry, which is facing challenges due to high tariffs and the need for farms to register for export qualifications by December 2024. These challenges are expected to drive up costs in the short term but promote industry improvement in the long term. The tariffs and regulations present significant obstacles for the Chinese tilapia industry but also offer opportunities for structural reorganization and expansion into international markets.