The article highlights a significant growth in the export of tra fish to the United States, with the cumulative export value for the first half of the year reaching nearly 160 million US dollars, marking a 14% increase from the previous year. April saw the highest export value of the year, with a 34% year-on-year increase, and in June, imports of frozen tra fish fillets surged by 20% compared to the same month in 2023. Vietnamese tra fish products have experienced a 13% increase in sales, contributing to 98% of the market, and the added value of these exports has seen a 7-fold increase. The United States is the second-largest market for tra fish after China and Hong Kong. The demand for white fish, especially tra fish from Vietnam, is on the rise, and the average export price to the U.S. has also increased, reaching 2.99 USD/kg in June 2024, the highest since the beginning of the year.