The United States is being considered as the 'new horizon' for the Vietnamese spice industry. In May 2025, Vietnam exported nearly 35,700 tons of pepper, accounting for up to 78.6% of the total imports of the United States.
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Source: baomoi.com Vietnam's global spice status In the volatile global trade landscape, the United States remains one of Vietnam's top priority markets. Not only because of its massive and diverse purchasing power, but also due to the supportive trade structure with little direct competition. Specifically, for the spice industry, particularly pepper and cinnamon, the U.S. market is opening up a "new horizon," both challenging and full of potential for Vietnamese businesses. Sharing at the event "Opening New Horizons in Trade" held at the Vietnam House in Washington D.C., Mr. Do Ha Nam - President of the Vietnam Food Association, former President of the Vietnam Pepper Association, emphasized that Vietnam is currently the world's largest pepper exporter, accounting for over 50% of the global production. Each year, Vietnam exports about 80,000 tons to the U.S., making up to 60% of the total pepper imports of this market. Along with pepper, cinnamon and star anise are also making ...