The US small town coffee shop that created a viral drink: ‘I still don’t understand how it went so far’

A viral coffee drink created by a little college town coffee shop on the outskirts of Minneapolis is now making its way around the world after its inventors decided to give the recipe away for free. After Little Joy Coffee’s raspberry danish latte, a spring seasonal drink, went viral in March, the shop’s owners decided to encourage coffee shops to rip off the recipe directly and add it to their menus. Posting both a home recipe and step-by-step instructions for coffee shops, they asked shops if they wanted to be added to a map of places that will serve the raspberry danish latte. Hundreds of shops quickly signed up. A map of the shops shows a presence on every continent except Antarctica, with pins in dozens of countries. The map has nearly 2m views. Baristas from the shop recently tasted the raspberry danish latte their shop invented while on vacation in Dublin, Ireland – a sign of just how far the latte had traveled. The idea came from the shop’s video series, “DIY or buy,” ...