The Tanzanian government is urging investors and farmers to turn to palm oil production in order to meet the increasing demand for edible oil. A website developed as part of a government project funded by the United States has successfully attracted over 100 citizens and 20 private sector companies to request opportunities in palm oil production. The website has proved to be a more effective method of advertising opportunities compared to traditional methods such as billboards, leading to an increase in the number of investors in the Uvinza District.