The World Cup boosts the premium meat sector, which bets on more barbecue during the matches.

The 2026 World Cup is eagerly anticipated by the beef sector. This is because the segment believes that the habit of gathering family and friends to watch the games should boost the consumption of barbecue cuts, especially those considered "premium." The sports competition, which occurs every four years, is already considered in itself a moment of fellowship, which favors barbecue consumption. But, in addition, in 2026 the World Cup will be larger than in previous years, lasting 38 days – since the number of teams has increased from 32 to 48. The four semifinalist teams will play a total of eight matches, one more than in the last editions of the tournament. Another important factor is the timing of the matches. The three host countries (Canada, United States, and Mexico) have time zones more similar to Brazil – unlike the last World Cup, which took place in Qatar. Brazil's debut in the World Cup, against Morocco, is scheduled for a Saturday (June 13), at 7 p.m. – a day and time ...