The World Cup will increase the demand for snacks in Mexico, but brands will face this boost with higher costs in sugar, dairy, oils, and packaging that put pressure on their profitability.
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The 2026 World Cup will boost the snack market in Mexico by up to 9 percent, although companies face pressure from rising costs in inputs such as sugar, dairy products, and oils, and lower profitability. “We expect a behavior similar to previous tournaments where the category grew by 9 percent compared to 'normal' consumption years, highlighting the purchase of large or family presentations, which implies a planned purchase,” said Raquel Jiménez, Director of Customer Success for Nielsen IQ (NIQ) Mexico. Snacks and dips account for up to 20 percent of the global consumption basket in Mexico, after alcoholic beverages which cover 65 percent and 25 percent of soft drinks, juices, among others, according to Deloitte. Home will be the meeting point to watch the World Cup since six out of ten consumers will watch the tournament from their own home, that of family or friends, something that will be taken advantage of by Grupo Herdez, Wonderful Pistachios, Pringles, or La Loma Heladería. ...