Interest in champagne has been increasing in Hungary, with more and better champagnes available and a growing consumer demand for the drink. Hungarian producers are offering high-quality champagnes domestically and internationally, resulting in more international awards. Hungarian champagne exports are increasing, with the largest markets being Canada, Romania, Estonia, Sweden and Latvia. The national wine marketing strategy aims to increase wine sales and create new categories, including champagne, with educational, gastronomic, and tourism components.