The report forecasts high apple prices for the 2024/25 season due to a significant decrease in harvest in major EU countries, with Poland experiencing the most severe drop. This reduction in competition could present opportunities for producers in Moldova and Ukraine. However, only those providing export-quality apples are likely to benefit. The middle east may see less significant competition with European apples, due to increased production in Turkey and a recovery in production in India. The supply of apple concentrate is expected to remain insufficient, supporting prices for industrial apples.