The article introduces Avatí Sa’yju, a new yellow corn cultivar developed by INTA El Colorado in Formosa, Argentina, aimed at fulfilling the demands of local family farmers and consumers. This variety is adapted to the region's specific conditions, such as soil and climate, and is notable for its high nutritional quality and suitability for flour production, particularly for celiacs. The flour, a staple in the region's traditional dishes, fetches a high price in the market. The new cultivar can be adapted to both agroecological and intensive production models and allows producers to obtain their own seeds. There is a demand for expanding this variety to Paraguay and Bolivia, marking a significant achievement in meeting local agricultural needs and enhancing the region's culinary traditions.