When they learned at the beginning of the year that Lamb Weston, one of the leading U.S. multinationals in potato fry production, was going to land in Argentina, potato producers thought luck was on their side. Today, the outlook is much darker than they believed. The truth is that this company, which invested more than 300 million pesos to set up in Mar del Plata, has not yet put its foot on the accelerator. Neither Lamb Weston nor the rest of the industry has done so in recent months, and this drop in demand from the industry means there are many potatoes in the domestic market, causing prices to collapse. A bad news that adds to high dollar costs, export difficulties, and loss of profitability. This has led the National Potato Producers Federation (FENAPP) to sound its alarms. "This is a pretty rough year, we are losing money and we are not even saving 20% of the investment," explained the president of said entity, Alfredo Pereyra, to Bichos de Campo. It is a stark contrast to ...