This year, 400 tons of Ulsan pears were exported to the US… a contract worth 2.1 billion won

Published Nov 5, 2024

Tridge summary

Ulju-gun, a city in Ulsan, South Korea, has secured an export contract worth $1.5 million to supply over 400 tons of Ulsan pears annually to three U.S. import buyers. This initiative includes a promotion team, involving local officials and agricultural cooperatives, that visited Los Angeles and Hawaii to market Ulsan pears and understand local market dynamics. The team received orders for 120 tons and expanded exports to Hawaii, also agreeing on measures to improve pear brand packaging and target the local market to differentiate from Chinese pears. The city aims to support local pear farmers and expand overseas markets by marketing Ulsan pears globally.

Disclaimer:The above summary was generated by Tridge's proprietary AI model for informational purposes.

Original content

(Ulsan=Yonhap News) Reporter Jang Yeong-eun = Ulju-gun, Ulsan City announced on the 5th that it signed an export contract worth 1.5 million dollars (approximately 2.1 billion won) to supply more than 400 tons of Ulsan pears annually to three U.S. import buyers. Ulju-gun has been dispatching a Ulsan pear U.S. export promotion and publicity team to LA and Hawaii for 9 days since the 29th of last month to conduct Ulsan pear tasting and publicity and promotional events. This event was planned to send a promotion and publicity team to the U.S., the largest exporter of Ulsan pears, to improve the image of export products and to seek ways to expand export market sales by understanding local conditions. The export promotion team included County Mayor Lee Soon-geol, Ulsan Horticultural Cooperative, local agricultural cooperatives, the headquarters of the Korea Agro-Fisheries & Food Trade Corporation (aT), and export farmers. The PR team held promotional events at H-mart in the Buena ...

Source: Yna